Free Business Calculator

Markup Calculator

Calculate markup percentage, profit, and selling price quickly and accurately. Perfect for business owners, ecommerce sellers, retailers, and entrepreneurs.

Calculate Your Markup

Enter your product cost and markup percentage.

$
Enter the amount you paid to purchase or produce the product.
%
Enter the percentage you want to add to your product cost.

Your Results

Selling Price
$0.00
Markup
0.00%
Profit
$0.00
Product Cost
$0.00
Enter your values and calculate your markup.

What Is Markup?

Markup is the percentage added to the cost of a product to determine its selling price. Businesses use markup to help cover operating costs and generate profit.

For example, if a product costs $50 and you apply a 40% markup, the markup amount is $20 and the selling price becomes $70.

Markup Formula

Markup % = (Profit ÷ Cost) × 100

To calculate the selling price using a markup percentage:

Selling Price = Cost × (1 + Markup ÷ 100)

Markup Example

Suppose you purchase a product for $50 and want to add a 40% markup.

  • Product cost = $50
  • Markup = 40%
  • Markup amount = $20
  • Selling price = $70
  • Profit = $20
Your $50 product with a 40% markup should sell for $70.

Markup vs Profit Margin

Markup and profit margin are related, but they are calculated using different bases.

Metric Formula Based On
Markup (Profit ÷ Cost) × 100 Product Cost
Profit Margin (Profit ÷ Selling Price) × 100 Selling Price

For example, a $50 product sold for $70 produces a $20 profit. The markup is 40%, while the profit margin is approximately 28.57%.

How to Use the Markup Calculator

1

Enter Product Cost

Enter how much the product costs you.

2

Enter Markup

Enter the markup percentage you want to apply.

3

Calculate

The calculator instantly shows your selling price and profit.

FAQ

Frequently Asked Questions

Common questions about markup calculations.

Markup is the percentage added to the cost of a product to determine its selling price. For example, a 50% markup on a $100 product adds $50 to the cost, resulting in a $150 selling price.

Markup percentage is calculated by dividing profit by product cost and multiplying the result by 100.

Markup is calculated using product cost as the base, while profit margin is calculated using selling price as the base. A 40% markup does not equal a 40% profit margin.

Multiply the product cost by 1 plus the markup percentage divided by 100. For example, a $50 product with a 40% markup has a selling price of $70.

Yes. Ecommerce sellers can use it to calculate a selling price based on product cost and a desired markup. Remember to consider shipping, payment processing, advertising, taxes, returns, and other business expenses when setting your final price.

No. Profit is the actual dollar amount remaining after subtracting cost from selling price. Markup is the profit expressed as a percentage of cost.

No. This basic markup calculator only uses product cost and markup percentage. Your actual business profitability may also depend on taxes, shipping, advertising, payment fees, labor, rent, and other expenses.

Calculate Your Product Markup

Use ProfitCalc to quickly calculate markup, selling price, and profit for your products.

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